NYT - Katie Clem posted a video on YouTube this month of her daughter Lily’s poignant and funny reaction to her sixth birthday present, a trip to Disneyland, for her friends and family. Then it went viral.
In three weeks it has been watched more than five million times, and Lily has become a minor Internet celebrity. Of far more importance, at least to Lily’s parents, the video is poised to make enough money from advertisements to send Lily to college.
Creating a video that attracts millions of viewers and becomes a pop culture phenomenon involves an unpredictable cocktail of luck and timing. A dash of cute babies or people acting like idiots can only help. But once a video goes viral, making some cold cash depends on quick action.
http://www.nytimes.com/2011/10/27/technology/personaltech/cashing-in-on-your-hit-youtube-video.html?scp=1&sq=Cashing%20in%20on%20You%20Tube%20Videos&st=Search#
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