Star Tribune’s paywall brings in big profits.

The Star Tribune tells David Brauer how its paywall is doing a month after launch. Ad revenue will suffer from lower traffic, which is down 10 to 15 percent, depending on the metric. But the newspaper has 5,900 new digital subscribers, 1,150 of whom are now getting the Sunday newspaper, too. And more people are paying a bit extra to bundle digital access with their print subscriptions. “So in four weeks, the Strib has potentially reaped about $800,000 in new digital circulation revenue,” Brauer writes.
Star Tribune’s paywall is bringing in more money than it’s costing in ad revenue | Poynter.